Lipovac - visual identity

The brief

The “Lipovac” children’s holiday and recreation institution near Aleksinac organises stays in nature for children. It needed a recognisable mark and a consistent visual identity, from letters and business cards to the materials children and parents take home.

What we did

We designed a four-leaf clover mark, a symbol of nature, luck and a carefree childhood, with light lines that add a sense of movement. The mark is paired with clear Cyrillic typography. The logo comes in colour, reversed and black versions, and the mark is also used on its own. We applied the identity to business cards, letterhead, a notebook, a folder and a card, in dark green with gold details, and prepared everything for print.