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Advice that pays off

Practical articles on websites, Google visibility, branding and social media - written for business owners and entrepreneurs, not for developers.

Why clients aren’t finding you on Google - and what can realistically be done

The most common reason isn’t competition, but a website that tells Google nothing: no clear headings, no location, no services. We walk through the five things we check first - and what each one brings.

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What a website really costs in 2026 - and where not to cut corners

What goes into the price of a website, where the hidden items are in cheap offers, and the three things that determine whether a site works for you or merely exists.

Pricing · 6 minRead →

The Google Business profile: a free tool most companies don’t use

A properly completed profile often brings the first inquiries before the website does. A step-by-step guide - from categories to answering reviews.

SEO · 5 minRead →

How often to post - and what to do when you’re out of ideas

A rhythm a small business can sustain, three types of posts that always work, and why consistency matters more than creativity.

Social · 5 minRead →

A €20 logo or a €200 logo - what the real difference is

What you get at each price, why print formats matter, and when a cheap logo is the most expensive decision.

Brand · 4 minRead →

A website by subscription: who it’s for - and who it isn’t

The €99 start + €59/mo model with no big upfront investment - what it includes, where its limits are, and how it compares to a classic build.

Pricing · 5 minRead →

What happens to a website nobody maintains

Expired certificates, outdated versions, hacked websites - the most common scenarios and what repair costs compared to prevention.

Maintenance · 4 minRead →

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